If you opened Snapchat yesterday you likely came across discover, a new feature from Snapchat that allows users to “explore stories from different editorial teams.” These features, according to Snapchat, will post video feed from websites in order to expose users to their content. While perusing discover I was able to find out facts about […]Read more "Getting cultured-the Snapchat way:"
If you’ve had a rough week or are looking to blow off a little steam, look no further. Welcome to Friday on the Rocks:Read more "Friday on the Rocks"
PR is an enigma to so many. What is PR? What is the profession all about?Read more "Public Relations by the Numbers"
Viral content is spreading like wildfire and the world is taking notice. Is your content worthy of virality?Read more "Virality: Are You Worthy?"
The word Ebola has instilled panic throughout the nation (we’re a little late to the party, though). The media and its audience, which is basically everyone, have responded to Ebola with a sense of fear and a large-scale spread of rumors. The facts have been muddled and distorted and a widespread uneasiness has enveloped mothers […]Read more "Ebola as Told by Kent State"
There are two words, which as a public relations student, I have heard consistently throughout my education: ethics and transparency (In addition to many others, as you may have imagined). This week some major players in the media were subjects of discussion in both ethics and transparency. Google, celebrities, Twitter and the U.S. government are […]Read more "Transparency, Twitter and J.Law, oh my!"
A commentary on the #bendgate scandal. Last week’s post discussed hashtag hijacking and demonstrated how poorly it can go. This week I would like to cover how hashtag hijacking can go well. While, generally speaking hashtag hijacking can be in poor taste and an overall poor decision, with proper research and timely responses the effect can […]Read more "#Bendgate: who did it well"